How to Make a Discount Code on Teachable 2025

To create a discount code on Teachable, go to your course admin, select "Coupons," click "New Coupon," choose the course or product, set the discount type, code, internal name, expiration, and usage limit, then save.

This guide provides a step-by-step process, tips, and insights for effective coupon creation.

Step-by-Step Guide to Creating a Discount Code

Follow these steps to create a discount code on Teachable:

Access Admin Dashboard: Log in to your Teachable account and navigate to the admin dashboard.
Select Course/Product: Click on the course or product you want to create a coupon for.
Go to Coupons: In the right sidebar, click "Coupons" to view existing coupons or create a new one.
Click New Coupon: Select "New Coupon" from the dropdown menu.
Choose Scope: Decide if the coupon applies to "This Course Only" or "All Courses/Products."
Set Discount Type: Choose between a percentage (e.g., 25% off) or a fixed amount (e.g., $10 off).
Create Coupon Code: Enter a unique code (e.g., "HALFOFF") using only letters and numbers—no special characters.
Add Internal Name: Provide an internal name (e.g., "Summer Sale 2025") for admin reference.
Set Expiration Date: Specify an end date based on your local time zone.
Define Usage Limit: Indicate the number of times the coupon can be used (e.g., 500 users).
Save Coupon: Click "Save" to activate the coupon for use at checkout.

Bonus Tip: If you want a discount on Teachable as a creator, use our active 80% off Teachable coupon code to save up to $119 on the pro plan.

Why Use Discount Codes on Teachable?

Discount codes are powerful marketing tools to boost course sales.

According to a 2023 study by Statista, 60% of online shoppers are more likely to purchase when offered a discount.

Teachable’s coupon system allows creators to offer single-use or multiple-use codes, increasing conversions by creating urgency or rewarding loyal students.

What Are Single-Use vs. Multiple-Use Coupons?

Single-Use Coupons: Unique codes for specific users (e.g., a student reward). Ideal for personalized offers.
Multiple-Use Coupons: Codes usable by a set number of users (e.g., "SAVE20" for 100 users). Great for promotions.

You can create these in the "Site > Coupons" area or within a specific product.

How Do Discount Codes Work on Teachable?

Students apply discount codes at checkout. From the order summary, they click "Add Coupon," enter the code (e.g., "MAGIC10"), and click "Apply."

The discount reflects instantly. For subscriptions, percentage discounts apply to all payments, while fixed-amount discounts apply only to the first payment.

Can You Reuse Coupon Codes?

Since 2021, Teachable has allowed reusing coupon codes after archiving them.

This flexibility helps creators run recurring promotions (e.g., annual Black Friday sales) without creating new codes each time.

Archive expired coupons in the "Site > Coupons" area to reuse later.

What Are Best Practices for Creating Discount Codes?

Effective discount codes balance attractiveness and profitability. Here are key tips:

Use Clear Codes: Codes like "JULY4" or "SAVE25" are memorable and relevant.
Set Limits: Add expiration dates or usage caps to create urgency (e.g., "50 uses only").
Vary Discounts: Offer smaller discounts (20%) regularly and larger ones (50%) for special events like Black Friday.
Promote Strategically: Share codes via email, social media, or Teachable’s affiliate tools to maximize reach.

A 2024 Teachable report noted 35% higher enrollment rates for courses with time-limited coupons.

How to Promote Your Discount Codes?

Email Campaigns: Send codes to your subscriber list with a clear call-to-action.
Social Media: Post on platforms like Instagram or X, using hashtags like #OnlineLearning.
Web Pop-Ups: Teachable’s site supports pop-ups to display codes (e.g., 30% off annual plans).
Affiliate Partnerships: Share codes with influencers to expand reach.

What Are Common Mistakes to Avoid?

Avoid these pitfalls when creating discount codes:

Over-Discounting: Frequent high discounts (e.g., 70% off) may devalue your course.
Vague Codes: Codes like "XYZ123" confuse users; use descriptive ones like "SPRINGSALE."
No Expiration: Unlimited codes reduce urgency, lowering conversions.
Ignoring Analytics: Track coupon performance in Teachable’s dashboard to refine strategies.

In 2022, Teachable creators using targeted coupons saw a 25% increase in sales compared to non-discounted courses.

Can You Apply Discounts to Specific Pricing Plans?

Yes, Teachable allows coupons for specific pricing plans (e.g., monthly vs. annual). In "Site > Coupons," select the pricing plan, set the discount, and choose whether it applies to the first payment or all payments for subscriptions. This is ideal for upselling annual plans.

How to Track Coupon Performance?

Teachable’s analytics dashboard tracks coupon usage, showing redemption rates and revenue impact. Access it via "Site > Coupons" to view active and archived coupons. Use this data to assess which codes drive the most sales.

For example, a 2025 Teachable case study showed 40% of Pro plan users redeemed coupons during holiday sales.

What Metrics Should You Monitor?

Redemption Rate: Percentage of users who apply the code.
Conversion Rate: How many coupon users complete the purchase?
Revenue Impact: Total sales generated from the coupon.

Are There Limitations to Teachable’s Coupon System?

Teachable’s coupon system has some constraints:

No Special Characters: Codes can only use letters and numbers.
Subscription Discounts: Fixed-amount discounts apply only to the first payment.
No Bulk Creation: You must create coupons individually, which can be time-consuming for large campaigns.

Despite these, Teachable’s system is user-friendly, with a 90% satisfaction rate among creators in a 2024 survey.

Real-World Example: Successful Coupon Strategy

Mike, a Pro Home Cooks YouTube creator, used Teachable to sell sourdough courses. He offered a "MAGIC10" code for 10% off, limited to 500 users, expiring in one week. Promoted via email and Instagram, the coupon drove 300 enrollments, generating $15,000 in revenue. This shows the power of targeted, time-sensitive discounts.

How Can Beginners Start?

New creators can start with Teachable’s free plan to test coupons. Create a simple 20% off code for one course, limit it to 50 uses, and share it on social media.

Upgrade to the Basic plan ($39/month annually) for advanced coupon features like analytics.

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Key Takeaways

Easy Creation: Teachable’s coupon system is intuitive, requiring only a few clicks.
Flexible Options: Choose single-use or multiple-use coupons for targeted or broad campaigns.
Strategic Promotion: Use email, social media, and pop-ups to maximize reach.
Track Success: Monitor redemption and conversion rates to optimize future campaigns.
Avoid Pitfalls: Set limits and use clear codes to maintain value and urgency.

Creating discount codes on Teachable is a proven way to boost sales and engage students. Follow the steps, apply best practices, and track performance to succeed.

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